Searching for Faces and Fads for Your Campaigns

In the new generation marketplace of cut throat competitions and unscrupulous business tactics, traders are coming up with innovative and extremely targeted marketing tactics to sell their wares. Along with conventional advertising campaigns on billboards and social media, they are introducing more directed and effective campaigning like personalized invitations and street marketing.

This kind of aggressive marketing is effective in keeping the client well informed, interested and reminiscent about the specific products in a more efficient way than conventional ads do.

Street marketing and guerrilla marketing are very much in practice nowadays in the nooks and corners of our popular spaces, like shopping malls and recreational centers. Most companies employ marketing staff from agencies that provide trained manpower for the different types of gimmicks involved in street marketing.

These workforce ware houses retain a large number of permanent staff for carrying out all sorts of field marketing activities and event managements. Small local businesses and multinationals utilize the services provided by these firms to carry out their promotional events.

The specially trained staff are sent out on various marketing activities such as exhibitions, events, leaf letting campaigns, lead generation and guerrilla marketing. All sorts of supportive personnel are supplied by these agencies, such as drivers, riggers, hospitality staff, grid girls, security staff and event marshals.

They make sure of the smooth and effective running of the promotional events, by taking up responsibilities like planning out the campaigns and executing the space hire, set building, taking care of storage and delivery, vehicle branding and shipping. They can offer help in creating the simplest to the most elaborate settings and take care of the designing, 3Dvisualisation and animation aspects of the presentations.

Events staff are thoroughly trained for the various promotional activities, and promotional models are chosen in accordance with the image and personality requirements of the brand or service that is being promoted. The right promotional attitude can help create a deep impression in the targeted audience, and encourage them to store the product in their mental list of choices.

The specific training given for brand ambassadors take the campaigning a long way through all sorts of campaigning events like product launches, conferences, demonstrations, road shows and sampling campaigns. Eccentric marketing tactics like guerrilla marketing, which are aimed to reap optimum results from minimal resources, are great crowd pullers, and the PR stunts and entertaining activities involved are planned out by the event managing firms in great detail.

These event management and staff training firms are dedicated to researching new age marketing techniques and studying the effect of their strategies on purchasing trends of consumers, and are forever coming up with new solutions and strategies for promotion of products.

You can search for a list of these event firms and promotional staff providers in the internet, or look up the business directories in your local area.

This entry was posted in Advertising and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Comments are closed, but you can leave a trackback.