Attention Grabbing Promotional Products

Studies have shown that advertising specialties make an impression and 8 out of 10 people remember the advertiser by the promo gift they’ve received. For example, a promotional stress ball is a great item for a sales meeting. People like to leave them on their desktop and they are handled often. Apparel and baseball caps are also great promotions because people see them as useful and valuable.

This year, the Pantone Color Institute released that the color of the year is “Tangerine Tango”. It’s a shade of bright reddish orange. You’ve already seen it trending in the fashion world. It’s bright, friendly and eye catching. It gives off a sense of energy and joy and it’s highly visible.Orange is becoming more popular with designers and consumers. The name of the game is eye catching.

While browsing the internet, I came across an article that compared branding to a Lifetime episode of Project Runway. It was a show where the challenge was to use unique materials to create fashionable outfits. They had to use candy from Dylan’s Candy Bar to be specific.

It was a great example to show how important it is to be unique and do things that are out of the ordinary. In order to stand out, it is important to be different. As you can imagine some designers struggled with the challenge while others like winner Ven Budhu blew the judges away with a dress that looked like stained glass using rock candy.

Eco friendly is the new buzz word for the this century. It just makes good sense for everyone do their job when trying to save the environment. There is an excitement of saving the earth whether for recycling, solar power, energy saving, biodegradable items, top green picks or organic giveaways. Many of the go green promotional products reduce waste and save energy will grab attention within that 30 sec pitch. It is worthwhile to utilize the newest high impact business solutions to assist you in purchasing green supplies, pet products, non toxic, green home products and more. People are experiencing the ease and efficiency of using green products with the added benefit of supporting a new focus on responsible earth friendly practices.

Second, keep it brief. The reason why the 30-second pitch is so short is because people have short attention spans. Also people are always on the move and may have a limited amount of time that they can commit to you.

Third, be specific. Make your statements clear and comprehensible. Don’t use clichés or industry jargon that your client may not understand and to avoid sounding like everyone else.

Fourth, adapt your message to your client. For example, a small business may be interested in saving money or a large firm might be interested in what makes your business unique.

Lastly, and most importantly, show enthusiasm. Most business decisions are based on first impressions, which are created within the first few seconds of a conversation. So smile and show that you are passionate about your products and services.

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