Choosing a Brand Name

The name of your brand is without a doubt, a key part of your company or product’s identity. Unfortunately, a number of individuals began to promote their trade names even before they clearly define them. As a result, they end up selecting a brand title without contemplating longevity, phonetics, trademark-ability, and differentiation.

When you are choosing the name that with give your company value, you must realize your brand identity represents a great deal more than a term. Of course the name does not solely represent the brand uniqueness, but it is the element the audience associates directly with the company itself. As such, the brand name should be distinctly unique so consumers will never confuse the brand with anything but the company to which it corresponds. In terms of success, a company’s brand is monumental. Rarely are winning logos produced before the brand title is conceived.

When it comes to drawing up possible names for your brand, you have an endless list of choices. The potential list is only limited by your imagination. The difficult part falls into play when it is time to choose the best name from within that list. The brand title you select should be one that only you own and one which can be protected by a trademark agreement. In addition to meeting that criterion, the ideal brand name will also be a catchy one that attracts attention immediately while making consumers aware of all the value the company offers.

Brand names talk to potential customers because they are commanding marketing tools. As marketing instruments, these names convey a positive message to consumers, and as they do so, they bring to mind relevant memories and ideas that conjure images of comfort, joy, and satisfaction. The best brand names do this by seducing possible customers, not by screaming at them. As such, names and titles are supposed to be like beacon lights; their purpose is to give meaning to a company, service, or product.

Unfortunately, not all brand names start out with that sense of meaning. If you want the title of your brand to truly represent your company’s identity, then the name you select should be one which not only identifies your brand, but it should also be one which differentiates your company from the million other companies out there. Your brand name can either enhance your position on the market or it can weaken it. If you choose a good name, it will definitely increase your sales percentage. On the other hand, choosing a bad brand name may cause you customers.

Once you begin to sort through your list of possibilities, you will discover only a few choice names on your list. By then, those potential titles which have already been reserved, are inappropriate, and do not really represent your company’s identity will have been tossed aside. When selecting your brand name, remember to always consider the longevity, phonetics, trademark-ability, and differentiation of all your possible options. Doing so will make finding the best name for your brand so much easier.

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