How to Plan a Newsletter Email

Your digital marketing efforts should include a newsletter email plan. Creating a digital newsletter is much like creating a physical one. You have to make it interesting, attractive, and send it to the right people. With a newsletter email you need to remember that over half of your readers will be viewing it on their mobile device. This means viewing your email on a PC and a mobile device to make sure it is workable on both devices. Like everything in business, a newsletter email takes planning. Here are some tips to help you plan a newsletter email.

Don’t waste your reader’s time. People are busy and they don’t’ have time to wade through most of your email to find what they want. Make your content relevant and interesting. Have a linked table of contents at the top of your newsletter email so they can click right to what interests them.

Ask for contact information and remind them they gave it to you. Chances are your readers will forget they even signed up for your newsletter. Although it is a high priority in your life, your readers won’t be waiting on the edge of their seats for your next issue. Start you email newsletter with a phrase like “thank you for signing up for our newsletter” or another well executed permission reminder. Continue reading »

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Researching Information About Careers And Industries

It’s a little overwhelming trying to choose a career if you don’t know a whole lot about the career itself or the job market in the field. It’s important to do some research in different careers so you can properly plan your course of action to break into it. The more information and sources you read about a specific career, the more you’ll be able to make an informed decision about the right career path to follow. Following are some helpful tips for where to look to find useful information about a career or industry.

Government Websites:

Most governments provide an Occupational Outlook Handbook or website providing labor statistics, expected job growth, working conditions, average salary information and required training and educational levels for certain career fields. These types of sites can be very helpful in providing current information on specific career fields and give an overview of the industry in your area. The U.S. Department of Labor’s Bureau of Labor Statistics has such a handbook to start with.

Job Websites: Continue reading »

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Is It Time To Put Your Business On A Diet?

Is your business weighing you down by all the demands being placed on you? Do you carry that weight like a beaten horse hauling a fat cowboy? Do you try to lighten the load by shifting things around, or cutting the cost of products to try and sell more? If so, stop!

I am not against cutting costs, but there is a better, more efficient plan, and that plan begins with taking a close look at:

* Where you are currently

* Determining where you want to go

* And then laying down the steps and the processes that will get you there

To do that, of course, you’ll have had to track and measure everything. Many business owners don’t, so if that describes you, setting up tracking and measuring systems is a good place to start. You want to calculate your break-even point. This will help you determine what exactly you want to invest your time and money in that will relieve you of that overburdening load you’ve been carrying. One should do a “break-even analysis” for every area of one’s business. Continue reading »

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The Right Way to Build Your Business in a Recession

Building a business is a daunting task, not to mention trying to do it when the economy is bad and times are hard. You need to sacrifice a lot more than you ever would have when the market is doing well, and you end up having to risk more as well. If you take the right steps and follow the key fundamentals, your business should continue to expand no matter where the economy is at.

Cut Back Spending

Cutting back on spending is the first thing you need to do to make sure you don’t lose valuable money that could be used to revive your business during hard times. If you don’t already have a detailed spending plan, then you need to create one immediately. After you have done this, you can then decide what you don’t absolutely need and that you can afford to take out. There are things you have to have and aren’t going to be able to cut spending on, so make sure you do the proper research so your business will still benefit.

Continue to Market

Just because times are tough, don’t quit marketing. Start to look at the major sources of customers through your advertising and marketing, Continue reading »

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Innovation and Business

There are thousands of people in the world that are trying to do and create the same thing that you are right now. Maybe not the exact same thing, but similar. The point is, is that there is an abundance of competition out there, and getting your business recognized and at the top of your niche isn’t going to be easy. The good thing is that it only takes one thing: innovation.

New and Unique

Creating something that no one else has even seen or thought of is a very hard thing to do. It takes hard work and experience before you can create an idea that is unique to the world. It may be hard, but it isn’t impossible. If you create something new and that is scarce, potential customers will be flowing right to you.

Start Small

The key to innovation is to start small. Look for small areas in your business that you can improve and make different from all the other similar businesses out there. Continue reading »

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Who Should Use College Career Counseling?

College career counseling services are available for a wide range of people. This type of service aids in helping individuals who are ready to start their futures to make that first step. It may seem like being fresh out of school with your degree in your hand makes you a very good candidate for a job opening. The problem is that many students are dealing with complexities right now. There are many experienced professionals available for jobs. Students are pushed to the background. These services can often provide you with the help you need to make a successful transition.

Juniors in School

One of the best times to begin using college career counseling services is when you are still in school. Some companies recommend that you begin working with these organizations at this age because it is the best possible time to enable you to fine tune your degree and start out fresh. At this point, you are going to be able to make key decisions about what you want to do, but if you need a class to round out your skills or you need to apply for an internship, these companies can help you to know that. Continue reading »

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An Atheist’s Guide to Dating a Catholic

When it comes to topics that cause disputes and arguments, few things get more heated than discussing religion. While politics and money are the other big causes of arguments, religion is something that many of us take even more seriously and personally, and that has even more wide and varied views. Atheists often just can’t understand Catholics, while Catholics can’t understand how atheists can live without a God in their life – and this then leads to misunderstandings and disagreements involving the way they raise their children, the way they spend their time, the way they vote and even their sex lives. It’s a difficult mix yes, but is it hopeless? Certainly not – as long as you’re willing to see their side of the story and to respect their beliefs. Here we will look at some ways to make it work.

Accept Them

Before you get into this relationship know this – you won’t be able to change your partner’s beliefs and nor should you. If you try to convince your partner to lose their religious ideology, then you will find you only push them away and cement their beliefs further. Make sure then that you are happy with them as they are before you start dating them. Likewise though they should also have the same respect for your lack of belief and it’s important you communicate early on that you don’t want to be converted. Continue reading »

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Employment Affects Commercial Industrial Real Estate

Commercial Property is directly affected by unemployment. There is a direct correlation between absorption of available inventory and the unemployment rate. If you want to anticipate market conditions in your market place then pay attention to the unemployment rate and absorption of commercial real estate. If you want to see how it works go to your local DOL and labor statistics then get local availability commercial industrial property numbers and tract how the absorption of inventory of commercial property and unemployment are directly affected.

For example in my market place on Long Island in 2007 the unemployment rate was 4.5% and we had a healthy absorption and firm pricing. Also worth noting was that the economy was producing about 450-500K jobs nationwide a month. Today (and starting 2008-2013) the unemployment rate been around 8% and the jobs created per month was 100k per month nationwide. (Locally it was a similar proportion). If you track absorption in my market you will see that there was more properties coming on the market then coming off during the same time period, therefore no absorption at all for almost 5 years (since 2008) and as result pricing has been declining.

With that said, with high unemployment as we have now, there is little or no need for new construction not until the existing inventory of excess space is absorbed. Continue reading »

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Can I Get a Second Chance at a First Impression?

The short answer to that question is, ‘no’ – it is what it is. A first impression is what you project to someone whenever they are first connected to you.

Especially if you’re in a B2B-type business, it’s important to remember that your body language, the words you speak, and the way you present yourself (hair, clothing, if online, through your copy), etc., are what people will immediately judge.

Yes, as humans, no matter what, we do judge. Some more than others, but we all do it! I was raised with all those basic ‘golden’ rules, and abide by them faithfully. In this situation, it’s the ‘do unto others’ rule that helps me stay focused on how I present myself.

Beyond that, and equally as important, my first impression, and those that follow, are a huge part of my personal brand. Continue reading »

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Sneeze Guards For Your Restaurant Or Bar

Sneeze guards for restaurants, what are my options?

You have a salad bar, but the board of health is telling you that the product needs to be protected from your customers. Buffet guards are going to vary, it all depends on the type of salad bar that you are using. A food shield will also need to conform with the state laws. Portable guards are also an option if you do not have a permanent salad bar in place.

Guards for restaurants do I actually need one?

I am the first to admit that I do not know the laws for every state. Bar sneeze guards may not be required in your state of business. Even if they are not required, it does make your bar or restaurant appear as someone who cares for the health of its customers. In Wisconsin there are specific requirements that must be followed for any type of buffet sneeze guards. So before you do anything contact your local board of health and see what their requirements are. Continue reading »

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