Granite Sales Killers: Otherwise Known As Your Legal Council

You’ve certainly heard of the constant battle between sales and production. Salespeople always promise delivery faster than production can possibly ship the goods. They promise better products and cheaper prices. Production realizes they need sales to have a job but always wish the sales team would accurately represent the product and be realistic about delivery times.

There’s a similar battle going on between marketing and legal departments. In my world, we kindly refer to attorneys as “sales killers” or “response busters.” I’m sure attorneys I’ve worked with have great names for me, too.

From a marketing perspective, we need to address consumer hot buttons and differentiate ourselves from the competition. To do that, we need clear and powerful content. Words like safe, secure, guaranteed, free and best–all words the legal department takes major issue with. Continue reading »

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