Printing Policies: Allies in Fighting the Crisis

How, Who and Where are some of the questions that a Printing Policy can provide an answer and a solution to. In other words, a Printing Policy gathers the rules that establish which is the best and most intelligent way to print and, consequently, save costs and be much more environment friendly.

A study concerning corporate printing conducted by KYOCERA Document Solutions in 2008 -the official start date of the economic crisis- concluded that businesses could save up to 25% with an adequate Corporate Printing Policy. Companies that have not acted on this matter yet only have to multiply this percentage by four to obtain the amount of unnecessary expenses they are making.

The reason behind this is that most companies let their workers manage printing issues. According to KYOCERA’s survey, eight out of nine companies do not know the exact total cost of printing in their organization. In other words, only one out of nine companies knows how much they spend on printing. In general, businesses have never really focused on the issue of printing, and they are still neglecting it thinking that it is an entirely necessary cost, when the truth is that it can be drastically reduced. Continue reading »

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Protecting Your Brand During a Crisis

All companies, big or small, business to business or business to client, global or local have a brand. Sometimes the brand is delivered via the company name, sometimes by a logo or a catch phrase. For all companies however, their brand is the message, the visuals, the good and the bad; all elements combined to create emotion and recognition. Brands may be created by working with a branding agency or by default as a company traverses its customer and vendor relationships and business landscape.

Along the journey of any business, there will be optimal moments full of shining glory and glowing reviews and then not so optimal moments with unhappy customers or vendors, negative press or social media rumor mills gone rampant. Branding agency experts agree that having a crisis management plan that covers and protects your brand is imperative. Not only can it save you money and man hours up front, but over the long term as well. Successfully handling a crisis of any magnitude can often not only redeem a company in the eyes of existing customers, but earn it new ones as well.

Threats to a company’s brand can come from within or without. In today’s social media culture, all too often we hear stories or see videos of employees engaging in questionable activities on company time or dime. These stories can go viral and result in negative press for a mega corporation or severely damage the reputation of a local company. Having social media policies and guidelines that are clearly established and shared with employees is a key step in protecting a company’s brand. But to protect a brand, a company must know exactly what their brand is. Continue reading »

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