Box Packaging Design: 8 Ways a Carton Can Get You Excited

1. Personify

Box packaging designs that depict a character always work especially when the target market are children and women. This is particularly true when it’s cute and colorful that it can be a surefire way to market your brand. Use this technique when you’ll be introducing a new brand so that people won’t have to guess your brand personality.

2. Eco-Friendly

We say green and brown are the new black. In this era of commercial caravans of all things artificial, people are looking for any sign that the commodity they’re buying is not an advertisement-concocted scam. People are turned on with the word ‘organic.’ This tends to support brands that are environmentally aware. What more, they support commodities that don’t look like they are not processed from noisy equipment and steaming contraptions, even if they really are. One rule: natural do sells. Continue reading »

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The Significance Of Choosing The Most Appropriate Design For Your Website

Owning a website can really yield so many benefits. Even if you meant for it to be just a personal site, you can still get so much leverage out of it. Look at how blog sites have managed to earn an income these days. Most of them engage in link building and affiliate marketing activities. They place and exchange ads with other more established sites and actually earn good money from these. Basically, you end up making money while doing the things which you really enjoy. For example, you can put up a food and travel blog and feature products and must-see destinations.

There are also those who utilize their websites purely for business purposes. One good example would be those who are engaged in online opportunities, like online sellers. Having your official home page is indispensable in this regard. You will need to have your own space to properly market your wares and target your desired audience. Nonetheless, whether it’s for personal or commercial goals, one thing is common to all these sites. They have to sport the appropriate design, depending on their respective objectives. It’s quite important to decide on the right layout because this will help a lot in making your page more accessible.

Now what are the things that you should consider when choosing your design? Continue reading »

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Let Experts Design Your Logo

All of the companies – whether newly established or those that are already in existence – aim to reach as many clients as possible to tell the world that “we are here to serve you.” And one of the best channels to make your presence known and show the industry you are associated with that you really mean and ready to do business is through your corporate logo because of the following reasons:

· It captures the attention of your target market
· An emblem conveys a message about your services and/or products
· A visual representation helps you become memorable to those who are interested in your products and/or services
· It serves as your major graphical representation in terms of marketing strategies

So, as an iconic face of the business, a logo must be professionally and exceptionally developed. It should be characterized by the following factors: Continue reading »

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Graphic Design Vocabulary: Artist’s Random Version Part 1

The graphic designer’svocabulary is one heck of a conundrum, well at least to my dad.

Believe it or not, the library of graphic artists is filled with jargons. We mean, believe it or not, we have libraries and we read books more than you ever thought. Now it’s your turn to understand the terms at the back of our minds. Listed below are some basic terms you might have heard from some geeks having a conversation about art.

Caution: If you’re a serious dad or an amateur artist who easily gets offended, stop reading this article and find some deadpan online encyclopedia instead.

1. Color Palette Continue reading »

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Tips For The Design Of A Medical Office

The care and comfort of patients should be a priority in the design of a medical office. The way your facility looks is very important. You need an establishment that will be comfortable for your existing patients and attractive to prospective ones. Below are a few tips that will help you to create a functional and attractive facility for your practice.

The location of the clinic should be determined beforehand. You may choose a building that will stand on its own plot or rent a portion of a business complex. The rest of the designing process will be easy after you have determined the location. Renting space in a business complex may be a better idea if you want to reduce your maintenance costs.

You have to make sure that your waiting area is properly laid out. Patients and visitors should feel comfortable the moment they step into your establishment. There should be open spaces with adequate provision for seating. You should also include tables for magazines as well as books. Continue reading »

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7 Secrets on How to Choose a Graphic Design Company

While choosing a quality graphic design company might seem like a difficult task, you are going to find that the process doesn’t have to be complicated at all. In fact, there are seven simple secrets that you can use to ensure that you get the best company around. This will not only help to improve your image in general, but the quality of all items that they will be printing.

Check with People You Know for Recommendations

Chances are you know another company who has graphic design needs of their own. If you are impressed with the quality of their manuals, pamphlets and other items, you may want to ask them what company handles their printing.

Look at the Portfolio of a Company

If you don’t know another business owner with work you like, you can ask a graphic designer to show you their portfolio. This will be a collection of their best work that can help to give you a feeling for the results you can have. Continue reading »

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Office Design Moves Outdoors

Today many successful businesses relocate their offices not only because of company growth, but also to create more efficient and enjoyable workspace for their employees. The basic thinking goes, if you are going to spend a great deal of time and money preparing these new offices, why not make them into workspaces that actually invigorate your staff? If you’re a business owner or office manager thinking along these lines, then you’re already on track to a successful office relocation and a bright future for your business. I just have one more idea to add to your modern thinking-outdoor space.

If the new commercial space you leased comes with a bit of green space, why not dress it up a bit? In the warmer months, this space can be enjoyed by clients and employees alike, boosting morale and encouraging fresh ideas. Businesses that thrive on creative thinking often have contemplative spots that spur employees’ eureka moments, but even if your business is not in creative a creative field, it can benefit simply from happier employees who more eagerly do their jobs.

You may also want to consider an outdoor space or courtyard for practicality sake. Most businesses have employees who smoke. Rather than have smokers congregate in the front of your business or near some sort of entryway, you can create a designated, private outdoor space that is set back from the public eye. Continue reading »

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How to Recession-Proof Your Business

The UK Government announced that the double-dip recession had finally come to an end last week. So what happens now?

There are two things that UK business owners can now do. You can carry on as before and hope that it gets easier to drum up new business or, you can learn from the tough economic climate and do your best to ensure that your business is not effected in that way again.

The way to do this is by recession proofing your business. If you had have had more customers 5 years ago, you’d have had more money in the bank to get through the difficult economic period.

In order to ensure you have money in the bank, you need to look at how you currently get new clients. Imagine you were an angler (perhaps you are) and you were at the fishing lake with one rod with one type of bait. The angle on the peg next to you had 5 rods and 5 different baits and had each of the rods cast in different locations at different depths. Which one of you would be the most likely to catch the fish? Continue reading »

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