How To Offer A Free Graphic Design Service And Still Make A Healthy Living

As a graphic designer of some 20+ years, it’s fair to say the industry has changed quite drastically within the space of just a few years. Long gone are the days of extended liquid lunch meetings with clients and seeing marketing budgets that would extend to photo-shoots in some far-off exotic destination. These days small businesses and start-up companies are living hand-to-mouth and aren’t going to pay through the nose for a graphic design service, which they perceive, rightly or wrongly, isn’t going to give them value for money.

So what’s to be done? The graphic designer needs to make some money to live off of and expand their business while the client wants to pay as little as possible on marketing to enable them to succeed. The answer lies in the old adage ‘giving the customer what they want’ in this case – a quality graphic design service for free. Here we offer a few simple ideas you can implement without too much trouble and get genuine business flowing through to you in next to no time…

Free design consultation

This almost goes without saying but there are still some graphic design agencies who think charging prospective new clients to come and visit their premises to discuss a possible upcoming design project, is acceptable. Of course, there are many more designers who wouldn’t dream of charging for what is very often an informal discussion between two parties with no obligation on either part. However, even if it’s a meeting that lasts half an hour or less, this is still taking a bite out of your working day/hourly design rate. Continue reading »

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