5 Tips for a Start-Up Marketing Plan

A start up marketing plan is used by you to convince investors to give you money to fund your business. Investors aren’t impressed by concepts such as viral marketing or premier branding. What they want to see his how they are going to get a return on their investment. Because of this they are some points you need to include in your start up marketing plan. Here are five suggestions to include and get the investors’ money out of their pockets and into your business.

A professional website and blog is a necessity for any business. It is one part of your start up marketing plan you can’t live without. The internet is the great leveler. Small businesses can compete with the big dogs with a professional website that is stylish and functional. Functionality is important so that visitors can find what they need and navigate your website easily. You can use Adobe Dreamweaver, or other low cost tools to create a website. You can also hire a website designer. A budget of $10,000 is a good place to start. A blog creates community and makes you an expert in your field. You can write it, or hire a professional writer. There are also plenty of free or low cost platforms on the web you can use. Continue reading »

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