How to Plan a Newsletter Email

Your digital marketing efforts should include a newsletter email plan. Creating a digital newsletter is much like creating a physical one. You have to make it interesting, attractive, and send it to the right people. With a newsletter email you need to remember that over half of your readers will be viewing it on their mobile device. This means viewing your email on a PC and a mobile device to make sure it is workable on both devices. Like everything in business, a newsletter email takes planning. Here are some tips to help you plan a newsletter email.

Don’t waste your reader’s time. People are busy and they don’t’ have time to wade through most of your email to find what they want. Make your content relevant and interesting. Have a linked table of contents at the top of your newsletter email so they can click right to what interests them.

Ask for contact information and remind them they gave it to you. Chances are your readers will forget they even signed up for your newsletter. Although it is a high priority in your life, your readers won’t be waiting on the edge of their seats for your next issue. Start you email newsletter with a phrase like “thank you for signing up for our newsletter” or another well executed permission reminder. Continue reading »

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How to Plan a Newsletter Email

Your digital marketing efforts should include a newsletter email plan. Creating a digital newsletter is much like creating a physical one. You have to make it interesting, attractive, and send it to the right people. With a newsletter email you need to remember that over half of your readers will be viewing it on their mobile device. This means viewing your email on a PC and a mobile device to make sure it is workable on both devices. Like everything in business, a newsletter email takes planning. Here are some tips to help you plan a newsletter email.

Don’t waste your reader’s time. People are busy and they don’t’ have time to wade through most of your email to find what they want. Make your content relevant and interesting. Have a linked table of contents at the top of your newsletter email so they can click right to what interests them.

Ask for contact information and remind them they gave it to you. Chances are your readers will forget they even signed up for your newsletter. Although it is a high priority in your life, your readers won’t be waiting on the edge of their seats for your next issue. Start you email newsletter with a phrase like “thank you for signing up for our newsletter” or another well executed permission reminder. Continue reading »

Posted in Business | Tagged | How to Plan a Newsletter Email已关闭评论