CRM Evangelism: Overcome Obstacles for Widespread Adoption

CRM investment has exploded over the past decade with organizations big and small. However the value of CRM applications are limited to its weakest link. Hobbled with the absence of pervasive use. What can we do to motivate widespread adoption. Avoid mistakes. And measure its value.
CRM FAILURE — something worth examining.

Like a traffic accident. And the curious rubber-necker stopping traffic to get a glimpse. Isn’t it human to be drawn to the failures of others? We can identify with it. We can draw from lessons learned. And were more receptive to hearing the humility of personal experience versus the preaching of how-to’s.

Understanding this behavior has its use for implementing change. Reverse psychology. Devil’s advocate. The optimistic cynic. Whatever you call it – proactively addressing fears, uncertainties, risks, and reasons CRM fail communicates empathy and understanding at the very least with your user communities. You understand the challenges of their job. What’s the old adage? Seek to understand before being understood. Continue reading »

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