How Using Simplicity And Efficiency In Senior Living Marketing Is Essential For Success

There are many challenges when advertising senior housing in today’s environment. Not only do you face increasing competition, overcoming obstacles and finding out if the potential resident is a good fit for your community, but you’re dealing with an aging audience whose senses and mind are not as sharp as they once were. Every communication your community has with seniors needs to keep this in mind.

Imagine this scenario. A 70 year old widowed woman living at home who is starting to have trouble taking care of their daily tasks. She stubborn and thinks she can take care of herself forever, but her family is worried about what her future holds.

She is starting to find that daily living is getting harder. Tasks like laundry, cooking, cleaning, yard work, and bathing. She is slowing down, but home life is not. Plus her vision and is going, and her mind is starting to slip a little. Continue reading »

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Climbing Your Way to Success

Do not wait until you render 30 days upon resignation before building connections. Start now! Look for a company offering card printing and hand out your cards to clients, business acquaintances, and friends. Learning how to market yourself effectively is a key ingredient to success. This translates to promotions, recognition, and appreciation. Here are some self-marketing strategies that will leave a good impression on people you will eventually meet:

Befriend your Boss

There is nothing wrong with being friends with someone just because he or she is your boss. Stop by the doorway and grab the chance of catching up on events both in and out of the office. You need to learn how to decipher this, as some bosses are more open to this than others are. Know how your boss wants you to approach him or her. One of the biggest mistakes you will ever make while in a company is blending in and going in only when called for a meeting. You lose opportunities to know useful information about your boss and yourself without informal interaction. Continue reading »

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